I’m very confused by this weekend’s box office results. Diablo Cody, Oscar winning screenwriter, and Megan Fox, every hetero American male’s dreamgirl, released a horror/comedy movie featuring Fox and a lesbian kiss yet it only managed to take 5th place, taking in a little over $6 million in it’s opening weekend. What?!
So why didn’t the movie perform to expectations? Megan Fox did a complete blitz marketing campaign, from a zillion magazine covers to starting feuds with Michael Bay and mental health. Dangerbowie.com saw a 200% increase in site views because of the last Megan Fox post. Even writer Diablo Cody was out there pimping it strong but to no avail. Perhaps the R rating killed the chances of a large portion of it’s would be audience. There was also talks on the interweb about how the horror comedy genre just doesn’t play well to Americans. What “they” are saying is that we (Americans) will watch giant robots come to life and breakdance, we can get into teen angst vampires, but the concept of Evil Dead or Gremlins just don’t do it for us commercially? Bollocks.
I firmly stand behind this project because it is so rare that you get a movie written, directed and starring women in non traditional roles.It’s always the same romantic comedy that paints a one sided picture of the ditz/chubby/awkward/dumb girl who eventually gets the guy. They took Jennifer’s Body and spun in it in an entirely different direction and kudos to them. I hope that this softer opening weekend doesn’t prevent these ladies from continuing to make movies that feature women in different societal roles. Long live Diablo!