I’m very confused by this weekend’s box office results. Diablo Cody, Oscar winning screenwriter, and Transformers’ star Megan Fox released a horror/comedy movie and it only managed to take 5th place, taking in a little over $6 million in its opening weekend. What?!
So why didn’t the movie perform to expectations? Megan Fox did a complete blitz marketing campaign, from a zillion magazine covers to starting feuds with Michael Bay and mental health. Dangerbowie.com saw a 200% increase in site views because of the last Megan Fox post. Even writer Diablo Cody was out there pimping it strong but to no avail. Perhaps the R-rating killed the chances of a large portion of it’s would be audience. There was also talks on the interweb about how the horror comedy genre just doesn’t play well to Americans. What “they” are saying is that we (Americans) will watch giant robots come to life and breakdance, we can get into teen angst vampires, but the concept of Evil Dead or Gremlins just don’t do it for us commercially? Bollocks.
I firmly stand behind this project because it is so rare that you get a movie written, directed and starring women in non traditional roles.It’s always the same romantic comedy that paints a one sided picture of the ditz/chubby/awkward/dumb girl who eventually gets the guy. They took Jennifer’s Body and spun in it in an entirely different direction and kudos to them. I hope that this softer opening weekend doesn’t prevent these ladies from continuing to make movies that feature women in different societal roles. Long live Diablo!
Catherine Hardwicke, famously stepped down from directing the Twilight saga in the beginning of November much to the devastation of young vamp-agers everywhere. No one knows the real reason behind the split but one can almost assume it was Kristen Stewart’s mouth acting. Just Kidding.
Catherine started off her career as a production designer in notable films such as “The Newton Boys” starring Skeet Ulrich, “Three Kings” and “Tankgirl” starring the honorable Lori Petty of “Pointbreak” fame. She then went on to direct “Thirteen” a disturbing look at surburban teenaged girls and the “Lords of Dogtown” an awesome memoiry look into the world of the guys who innovated skateboarding.
Rob Pattinson looking cold
Now with the smash box office success of “Twilight” some genie granted Catherine one final teen mania wish and decided to publish the notes she took while directing this “masterpiece”. “Twilight: the Director’s Notebook is being released in bookstores, Hot Topics, and Claires everywhere. Enjoy everything from costume design to locations, but most importantly with 15 million shots of “It” boy Rob Pattinson this “book” is assured to please the Twi Hards and sell at least a few thousand units to other pre-adolescents. The Twilight merchandising train will chug on toward the March 21 DVD release of the movie to end all movies: “Twilight”. Also available in Blu-ray for 8 times the price.
I’ve included a hot shot of Robby Pattinson so more people will read my blog. Cheers.